Equal Blog

Our philosophy

2020-09-02 13:37
Dear reader,

At Equal, we believe that e-bike is not about its frame, engine, wheels, or pedals. It is about fresh air when riding through the park, about improving your health with exercise, about living sustainably and enjoying life. Cycling is a lifestyle, it gives humans flexibility and speed of movement so that we can spend more time on what's important.

Turning complex into simple is at the core of everything we do. It is in our DNA to always go an extra-mile and simplify the user experience so that you will never struggle with our e-bike. In fact, we don't even want you to think it's electric. Everything just feels natural when you use it. We do the hard yards so that you can get from A to B and think only about how amazing your ride is.

If you genuinely enjoy riding a regular bicycle most likely you don't need an electric one. But if you want to forget about breaking a sweat while fighting those hills or headwind, if you want to balance your ride to the point when it just feels right, then you should try our e-bike. It is going to be a love at first sight, and it will last for life. That is a bold promise we will keep to every single one of our customers.